Carlis, the owner of a souvenir shop in Berlin, Germany, said: "Generally, my business will get better during major competitions or events such as the European Cup. Everyone will buy souvenirs related to Germany or Berlin, and sales will at least double. What's more interesting is that these Chinese-made products can be sold in the store at four or five times the usual price.
The official match ball of this European Cup, "FUSSBALLLIEBE", which means "love for football" in German, uses more sustainable materials, including recycled polyester, water-based ink and bio-based materials such as corn fiber, sugar cane, wood pulp and rubber, and also upgrades the "Connected Ball Technology".
Jerseys are not only the uniforms that players wear on the field, but also the embodiment of team culture and brand power. The jerseys designed by major brands such as Nike, Adidas, and Puma for the participating national teams not only incorporate unique cultural elements in appearance, but also achieve major breakthroughs in materials and technology.
